Prime Day Playbook: Tips for Converting Prime Day Traffic into Sales

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

The Ultimate Guide To Ecommerce Trends

When an ecommerce trend catches on, it seems like every brand wants a part of it. But before you invest in “the next big thing”, cut through the hype and learn which trending tech can actually help you build a bigger, better brand.

The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…